A little window into our world

A collection might look simple when you see it on the website. Getting there is another matter entirely.

We've spent months looking at styles, colours, fibres, cap constructions and fit — and then looking at them all again.

We're particularly interested in the little things that make a wig easier to wear. How does the parting look? How does the cap feel? Does the colour work in daylight as well as it does in a photograph? Is the style actually something you'd want to wear?

There have been plenty of changes along the way.

Some styles made the cut. Others didn't.

And that's rather the point. Roen is being built carefully, with real women and real life in mind.

The first Roen London collection is getting very close.

We've been choosing styles with real life in mind — the ones you might reach for on a Monday morning, wear to dinner, take away for the weekend or simply put on when you want to feel a little more like yourself.

There are different lengths, textures, cap constructions and colours to explore, but we've kept the collection deliberately considered rather than overwhelming.

More details — and the first styles — will be revealed very soon.

Welcome to The Roen World — our virtual boutique and journal for everything happening at Roen London.

This is where we'll share new arrivals, things we're working on, seasonal edits, little behind-the-scenes moments and useful things we've discovered along the way.

Some stories will be about wigs. Some will be about the business behind them. And some will simply be little things I think you'll enjoy.

Think of it as a window into Roen London — always changing, always a little different.